Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublisher: Mason, Ohio : Thomson South-Western, c2003Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN: 0030352711 (hbk.); 9780030352713Subject(s): Advertising | Communication in marketing | Direct marketing | Sales promotion
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .S44 2003 (Browse shelf) | Available | 7002985V |
Includes bibliographical references and indexes.