Marketing management / Philip Kotler.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 11th edDescription: xxix, 706, [32] p. : ill. ; 26 cmISBN: 0130336297Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .K68 2003 (Browse shelf) | Available | 7003094N |
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| HF5415.13 .K67 2003 Lateral marketing : | HF5415.13 .K67 2014 哈佛教你行銷策略 = | HF5415.13 .K68 2000 Marketing management / | HF5415.13 .K68 2003 Marketing management / | HF5415.13 .K68 2009 Marketing management / | HF5415.13 .K68 2012 Marketing management / | HF5415.13 L48 1986 國際營銷管理 / |
Includes bibliographical references and indexes.