Principles of contemporary marketing / David L. Kurtz.
Material type:
TextPublisher: Australia ; United States : Southwestern Cengage Learning, c2010Edition: 14th edDescription: xxxii, 670, [114] p. : col. ill. ; 28 cmISBN: 032482808X (international ed. : pbk.); 9780324828085 (international ed. : pbk.)Other title: Kurtz & Boone principles of contemporary marketing [Other title]Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .K87 2010 (Browse shelf) | Available | 7002694S |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415 .K67 2016 Principles of marketing / | HF5415 .K87 2006 Principles of marketing / | HF5415 .K87 2006 Principles of marketing / | HF5415 .K87 2010 Principles of contemporary marketing / | HF5415 .L2624 2013 Introduction to marketing / | HF5415 .L38 1994 The guerrilla marketing handbook / | HF5415 .L38 2008 Marketing myopia / |
Includes bibliographical references and index.