Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 12th edDescription: xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cmISBN: 0132390027 (alk. paper); 9780132390026 (alk. paper); 9780136132370Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .K67 2008 (Browse shelf) | Available | 7002712J |
Includes bibliographical references (p. R-1 - R-30) and indexes.