Users, not customers : who really determines the success of your business / Aaron Shapiro.

By: Shapiro, AaronMaterial type: TextTextPublisher: New York : Portfolio/Penguin, 2011Edition: 1st edDescription: 243 p. : ill. ; 24 cmISBN: 9780670920976Subject(s): Consumer satisfaction | Customer relations | Electronic commerce | Information technology -- Management | Internet marketing
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Print book HF5415.5 .S41 2011 (Browse shelf) Available 0002914G

Includes bibliographical references and index.

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