Users, not customers : who really determines the success of your business / Aaron Shapiro.
Material type: TextPublisher: New York : Portfolio/Penguin, 2011Edition: 1st edDescription: 243 p. : ill. ; 24 cmISBN: 9780670920976Subject(s): Consumer satisfaction | Customer relations | Electronic commerce | Information technology -- Management | Internet marketingItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF5415.5 .S41 2011 (Browse shelf) | Available | 0002914G |
Includes bibliographical references and index.