The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
Material type:
TextPublisher: New York : Thames & Hudson, 2012Edition: 2nd ed., rev. & expandedDescription: 296 p. : ill. ; 24 cmISBN: 9780500290316Subject(s): Advertising campaigns | Advertising copy | AdvertisingSummary: Summary: In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features a substantially revised and expanded chapter on interactive advertising. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .B1 2012 (Browse shelf) | Available | 7003570M |
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| HF5821 .O3 2012 Advertising and integrated brand promotion / | HF5822 .H81 2011 广告心理学 / | HF5823 .A73 2011 廣告 : | HF5823 .B1 2012 The advertising concept book : | HF5823 .B35 2007 Advertising and promotion : | HF5823 .B35 2007 Advertising and promotion : | HF5823 .B35 2009 Advertising and promotion : |
Includes bibliographical references (p. 291) and index (p. 292-296).
Summary: In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features a substantially revised and expanded chapter on interactive advertising. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others.