Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
Material type:
TextPublisher: Boston, Mass. : Wadsworth/Cengage Learning, 2011Edition: 10th ed., International edDescription: xvi, 328 p. : ill. ; 26 cmISBN: 9781424069071Subject(s): Advertising copy | Advertising layout and typography
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5825 .D7 2011 (Browse shelf) | Available | 7003475Q |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5823 .W35 2007 Advertising : | HF5823 .W35 2007 Advertising : | HF5823 .Z95 2002 The end of advertising as we know it / | HF5825 .D7 2011 Creative strategy in advertising / | HF5825.D73 2014 Creative strategy in advertising / | HF5825 .S85 2010 文案發燒 = | HF5826.5 .C15 2011 超媒體時代 : |
Includes bibliographical references and index.