Marketing : real people, real decisions / Michael R. Solomon ... [et al.].

Contributor(s): Solomon, Michael RMaterial type: TextTextPublisher: Harlow, England : Prentice Hall Financial Times, 2009Edition: 1st European edDescription: xxvi, 589 p. : col. ill. ; 27 cmISBN: 0273727788 (pbk.); 9780273708803 (pbk.); 9780273727781Subject(s): Marketing -- Vocational guidance
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Print book HF5415.35 M17 2009 (Browse shelf) Available 7002707N
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Previous ed. entered under: Solomon, Michael R.

Includes bibliographical references and index.

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