Marketing / Dhruv Grewal, Babson College, Michael Levy, Babson College.

By: Grewal, DhruvContributor(s): Levy, MichaelMaterial type: TextTextPublisher: Boston : McGraw-Hill/Irwin, 2008Description: xxxiii, 536, [66] p. : col. ill. ; 27 cmISBN: 0073049026 (hbk.); 9780071109055 (pbk.); 9780073049021 (hbk.)Subject(s): Marketing
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HD9980.5 F57 2008 Service management : HF1017 .E81 2003 Essentials of business statistics / HF5382.5.H6 S43 2012 生涯規劃及小社會活動教材套 / HF5415 .G73 2008 Marketing / HF5415.123 .C56 2001 Integrated advertising, promotion, and marketing communications / HF5415.123 .C56 2004 Integrated advertising, promotion & marketing communications / HF5718 .W58 2012 Get Ready! :

Includes bibliographical references (pages 439-465) and index.

Library's copy: Accompanied by 1 instructor's resource CD-ROM.

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