Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
Material type: TextPublisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Edition: Twelfth editionDescription: xxviii, 835 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781133273875; 1133273874Subject(s): Human services -- United States -- EvaluationLOC classification: HF5415 | .L2624 2013Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .L2624 2013 (Browse shelf) | Available | 7005070J |
Includes bibliographical references and index.