Essentials of health care marketing / Eric N. Berkowitz, PhD, MBA, Professor Emeritus, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts.
Material type:
TextPublisher: Burlington, Massachusetts : Jones & Bartlett Learning, [2017]Copyright date: ©2017Edition: Fourth editionDescription: xvi, 592 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1284094316; 9781284094312; 1284094421; 9781284094428Subject(s): Medical care -- MarketingLOC classification: RA410.56 | .B46 2017Summary: The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | RA410.56 .B46 2017 (Browse shelf) | Available | 0005292I |
Includes bibliographical references (pages 581-592) and index.
The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.