Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Material type:
TextPublisher: New Jersey : World Scientific, [2016]Edition: Eighth editionDescription: xvii, 783 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1944659005; 9781944659004; 9781944659011; 1944659013Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Gratia Christian College Library Book Shelves | Print book | HF5415.122 .L68 2016 (Browse shelf) | Available | 0005279N |
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| HF5415.12 S45 2007 勝在營銷 : | HF5415.12.T28 G4 2011 從一根扁擔開始的好味道 : | HF5415.122 .L68 1999 服務業行銷 / | HF5415.122 .L68 2016 Services marketing : | HF5415.122 L8 1986 服務市場學 : | HF5415.123 .C56 2001 Integrated advertising, promotion, and marketing communications / | HF5415.123 .C56 2004 Integrated advertising, promotion & marketing communications / |
Includes bibliographical references and index.