Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University.
Material type:
TextPublisher: New York, NY : McGraw-Hill, [2018]Copyright date: ©2018Edition: Seventh EditionDescription: xxviii, 514 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781260083521; 0078112109; 9780078112102; 1260083527Subject(s): Customer services | Marketing | Service industries -- Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HD9980.5 .Z45 2018 (Browse shelf) | Available | 0005247I |
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| HD9980.5 .D14 2014 服務業行銷與管理 : | HD9980.5 F57 2008 Service management : | HD9980.5 .L45 2009 服務品質管理 / | HD9980.5 .Z45 2018 Services marketing : | HD9987.A2 L68 2003 服務行銷 : | HD9993.E452 E23 2010 電玩正在改變世界 / | HD9993.E454 I56 2010 Nintendo magic : |
International student edition.
Includes bibliographical references and index.