Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextPublisher: Boston : Pearson, 2016Edition: 16th ed., global edDescription: 731 p. : col. ill., ports. ; 28 cmISBN: 1292092483 (pbk.); 9781292092485 (pbk.)Subject(s): Marketing
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Includes bibliographical references and index.

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