Marketing management : an Asian perspective / Philip Kotler ... [et al.]

Contributor(s): Kotler, PhilipMaterial type: TextTextPublisher: Singapore : Pearson Education South Asia Pte Ltd, 2013Edition: 6th edDescription: xxviii, 874, [81] p. : col. ill. ; 28 cmISBN: 9789810687977Subject(s): Marketing -- Asia -- Management | Marketing -- Management
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Print book HF5415.13 .M37 2013 (Browse shelf) Available 7003944R

Includes bibliographical references and index.

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