| 000 -LEADER |
|---|
| fixed length control field |
00953nam a2200277 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150728s2014 ch a b 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789571177458 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
D14 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-01/$1 |
| Personal name |
戴國良. |
| 245 10 - TITLE STATEMENT |
|---|
| Linkage |
880-02/$1 |
| Title |
圖解整合行銷傳播 / |
| Statement of responsibility, etc. |
戴國良著. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-03/$1 |
| Place of publication, distribution, etc. |
台北 : |
| Name of publisher, distributor, etc. |
五南圖書, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 263 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrrier |
| 490 0# - SERIES STATEMENT |
|---|
| Linkage |
880-04/$1 |
| Series statement |
圖解系列. |
| -- |
管理 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
100-01 |
| a |
Dai, Guoliang. |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-02 |
| a |
Tu jie zheng he xing xiao chuan bo / |
| c |
Dai Guoliang zhu. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-03 |
| a |
Taibei : |
| b |
Wu nan tu shu, |
| c |
2014. |
| 880 0# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
490-04 |
| a |
Tu jie xi lie. |
| p |
Guan li |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
