| 000 -LEADER |
|---|
| fixed length control field |
00746nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180712120816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130201s2013 si a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789810687977 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SINUS |
| Transcribing agency |
SINUS |
| Modifying agency |
OCLCO |
| -- |
CPV |
| -- |
HKGCC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a------ |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M37 2013 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
an Asian perspective / |
| Statement of responsibility, etc. |
Philip Kotler ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Pearson Education South Asia Pte Ltd, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 874, [81] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Asia |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
