Egan, John, 1952-
關係行銷 / [John Egan作] ; 方世榮譯. - 第2版. - 台北市 : 五南圖書出版股份有限公司, 2005 - [4], 420 p. : ill. ; 24 cm.
Translation of: Relationship marketing : exploring relational strategies in marketing.
Includes bibliographical references.
9789571140339
Relationship marketing
關係行銷 / [John Egan作] ; 方世榮譯. - 第2版. - 台北市 : 五南圖書出版股份有限公司, 2005 - [4], 420 p. : ill. ; 24 cm.
Translation of: Relationship marketing : exploring relational strategies in marketing.
Includes bibliographical references.
9789571140339
Relationship marketing