Ormrod, Robert,
Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy. - x, 209 pages : ill. ; 24 cm. - SAGE advanced marketing series . - Advanced marketing series (Los Angeles, Calif.) .
Includes bibliographical references.
9780857025807 (hbk.) 9780857025814 (pbk.)
GBB305784 bnb
Campaign management
Marketing
Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy. - x, 209 pages : ill. ; 24 cm. - SAGE advanced marketing series . - Advanced marketing series (Los Angeles, Calif.) .
Includes bibliographical references.
9780857025807 (hbk.) 9780857025814 (pbk.)
GBB305784 bnb
Campaign management
Marketing