Soman, Dilip.
Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi. - Singapore ; Hackensack, NJ : World Scientific, 2010. - xii, 401 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9789812838278 (hbk.) 9812838279 (hbk.)
2009034618
Customer relations--Management
Marketing--Management
Customer loyalty
Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi. - Singapore ; Hackensack, NJ : World Scientific, 2010. - xii, 401 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9789812838278 (hbk.) 9812838279 (hbk.)
2009034618
Customer relations--Management
Marketing--Management
Customer loyalty