Westwood, John, 1947-
How to write a marketing plan / John Westwood. - Rev. 3rd ed. - London ; Philadelphia : Kogan Page, 2011. - vi, 131 p. : ill. ; 22 cm. - Creating success series . - Creating success. .
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- How to Write a Marketing Plan makes the task much easier. -- How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket. It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- How to Write a Marketing Plan makes the task much easier. -- How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket.
9780749461713 0749461713 9780749461508 0749461500 9780749461515 0749461519
2010022256
Marketing--Management
How to write a marketing plan / John Westwood. - Rev. 3rd ed. - London ; Philadelphia : Kogan Page, 2011. - vi, 131 p. : ill. ; 22 cm. - Creating success series . - Creating success. .
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- How to Write a Marketing Plan makes the task much easier. -- How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket. It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. -- How to Write a Marketing Plan makes the task much easier. -- How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket.
9780749461713 0749461713 9780749461508 0749461500 9780749461515 0749461519
2010022256
Marketing--Management