Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002. - xxix, 705 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071123326 (International ed.) 0071206698 0072410639 9780071206693
Marketing
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002. - xxix, 705 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071123326 (International ed.) 0071206698 0072410639 9780071206693
Marketing