Wood, Marian Burk.
Essential guide to marketing planning / Marian Burk Wood. - Harlow, England : Prentice Hall/Financial Times, 2007. - xvii, 268 p. : ill. ; 26 cm.
Includes bibliographical references and index.
027371323X (pbk.) 9780273713234 (pbk.)
Marketing--Planning
Essential guide to marketing planning / Marian Burk Wood. - Harlow, England : Prentice Hall/Financial Times, 2007. - xvii, 268 p. : ill. ; 26 cm.
Includes bibliographical references and index.
027371323X (pbk.) 9780273713234 (pbk.)
Marketing--Planning