Ries, Al.
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it / Al & Laura Ries. - New York, NY : Collins Business, c2009. - xxx, 272 p. : ill. ; 22 cm.
Includes index.
9780061669194
Left and right (Psychology)
Management--Psychological aspects
Marketing--Psychological aspects
Organizational effectiveness
Success in business
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it / Al & Laura Ries. - New York, NY : Collins Business, c2009. - xxx, 272 p. : ill. ; 22 cm.
Includes index.
9780061669194
Left and right (Psychology)
Management--Psychological aspects
Marketing--Psychological aspects
Organizational effectiveness
Success in business