Godin, Seth.
Free prize inside : the next big marketing idea / Seth Godin. - New York : Portfolio, 2004. - xii, 239 p. : ill. ; 19 cm.
Includes index.
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.
1591840414
Marketing
Free prize inside : the next big marketing idea / Seth Godin. - New York : Portfolio, 2004. - xii, 239 p. : ill. ; 19 cm.
Includes index.
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.
1591840414
Marketing