Levitt, Theodore, 1925-2006.
Marketing myopia / Theodore Levitt. - Boston, Mass. : Harvard Business Press, c2008. - v, 90 p. ; 17 cm. - Harvard business review classics .
Originally published in Harvard Business Review, 2004.
Includes bibliographical references (p. 81-82).
1422126013 9781422126011
Customer relations
Marketing
Marketing myopia / Theodore Levitt. - Boston, Mass. : Harvard Business Press, c2008. - v, 90 p. ; 17 cm. - Harvard business review classics .
Originally published in Harvard Business Review, 2004.
Includes bibliographical references (p. 81-82).
1422126013 9781422126011
Customer relations
Marketing