Pine, B. Joseph.
Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers. - Boston, Mass. : Harvard Business Press, c2009. - v, 85 p. ; 17 cm. - Harvard business review classics .
9781422140277 (pbk.)
Customer equity
Customer loyalty
Customer services
Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers. - Boston, Mass. : Harvard Business Press, c2009. - v, 85 p. ; 17 cm. - Harvard business review classics .
9781422140277 (pbk.)
Customer equity
Customer loyalty
Customer services