Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xi, 708 p. : ill., maps ; 28 cm.
Includes bibliographical references and indexes.
0136107060 (casebound : alk. paper) 9780136107064 (casebound : alk. paper)
2009019796
Marketing--Decision making--Case studies
Marketing--Management--Case studies
HF5415.135 / .K47 2010
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xi, 708 p. : ill., maps ; 28 cm.
Includes bibliographical references and indexes.
0136107060 (casebound : alk. paper) 9780136107064 (casebound : alk. paper)
2009019796
Marketing--Decision making--Case studies
Marketing--Management--Case studies
HF5415.135 / .K47 2010