Kotabe, Masaaki.
Global marketing management / Masaaki Kotabe and Kristiaan Helsen. - 5th ed., international student version. - Hoboken, N.J. : Wiley, c2011. - xxiii, 717 p., [12] p. of plates : ill., maps ; 28 cm.
Includes bibliographical references and index.
0470505745 9780470505748
Export marketing--Management
International business enterprises--Management
Global marketing management / Masaaki Kotabe and Kristiaan Helsen. - 5th ed., international student version. - Hoboken, N.J. : Wiley, c2011. - xxiii, 717 p., [12] p. of plates : ill., maps ; 28 cm.
Includes bibliographical references and index.
0470505745 9780470505748
Export marketing--Management
International business enterprises--Management