Ellwood, Iain,
Marketing for growth : the role of marketers in driving revenues and profits / Role of marketers in driving revenues and profits. Iain Ellwood. - London : Profile Books Ltd., [2014] - xi, 210 pages : illustrations ; 22 cm. - The economist . - Economist books (Series) .
Includes bibliographical references (pages [190]-196) and index.
This is a guide to how the marketing function within a business can and should become its most important driver of growth.
9781846689055
Marketing
Profit
Target marketing
Turnover (Business)
Marketing for growth : the role of marketers in driving revenues and profits / Role of marketers in driving revenues and profits. Iain Ellwood. - London : Profile Books Ltd., [2014] - xi, 210 pages : illustrations ; 22 cm. - The economist . - Economist books (Series) .
Includes bibliographical references (pages [190]-196) and index.
This is a guide to how the marketing function within a business can and should become its most important driver of growth.
9781846689055
Marketing
Profit
Target marketing
Turnover (Business)