Marketing /
Roger A. Kerin ... [et al.]
- 7th ed.
- Boston, Mass. : Irwin/McGraw-Hill, 2002.
- xiii, 741 p. : col. ill. ; 27 cm.
- Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0072410752 9780072410754
Marketing
Includes bibliographical references and index.
0072410752 9780072410754
Marketing