Wells, William, 1926-
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - Annotated instructor's ed. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xxix, 614 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
0130145491
Advertising
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - Annotated instructor's ed. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xxix, 614 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
0130145491
Advertising