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Jain, Subhash C., 1942-

Strategic marketing / Subhash C. Jain, George T. Haley. - Singapore : Cengage Learning, c2009. - 685 p. : ill. ; 26 cm

Includes bibliographical references and indexes.

ISBN: 9789814281447 (pbk.) 9814281441 (pbk.)

Subjects--Topical Terms:
Marketing--Management

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