Peter, J. Paul.
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
0073529850 (alk. paper) 9780071259354 9780073529851
Consumer behavior
Marketing
Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
0073529850 (alk. paper) 9780071259354 9780073529851
Consumer behavior
Marketing