Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxxviii, 790, [47] p. : col. ill. ; 29 cm.
Rev. ed. of: Basic marketing : a global-managerial approach.
Includes bibliographical references and indexes.
007352980X (alk. paper) 9780071277471 9780073529806 (alk. paper)
Marketing--Management
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxxviii, 790, [47] p. : col. ill. ; 29 cm.
Rev. ed. of: Basic marketing : a global-managerial approach.
Includes bibliographical references and indexes.
007352980X (alk. paper) 9780071277471 9780073529806 (alk. paper)
Marketing--Management