Blackwell, Roger D.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, c2006. - xlii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0324271972 (hbk. : student ed.) 9780324378320
Consumer behavior
Marketing research
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 10th ed. - Mason, Ohio : Thomson Business and Economics, c2006. - xlii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0324271972 (hbk. : student ed.) 9780324378320
Consumer behavior
Marketing research