Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renee Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1591396190 (hardcover : alk. paper) 9781591396192 (hardcover : alk. paper)
Market segmentation
New products
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renee Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : ill. ; 25 cm.
Includes bibliographical references and index.
1591396190 (hardcover : alk. paper) 9781591396192 (hardcover : alk. paper)
Market segmentation
New products