Shapiro, Aaron.
Users, not customers : who really determines the success of your business / Aaron Shapiro. - 1st ed. - New York : Portfolio/Penguin, 2011. - 243 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780670920976
Consumer satisfaction
Customer relations
Electronic commerce
Information technology--Management
Internet marketing
Users, not customers : who really determines the success of your business / Aaron Shapiro. - 1st ed. - New York : Portfolio/Penguin, 2011. - 243 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780670920976
Consumer satisfaction
Customer relations
Electronic commerce
Information technology--Management
Internet marketing