Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - Boston : McGraw-Hill Irwin, 2009. - xxv, 838 p. : col. ill. ; 29 cm.
Includes indexes.
0073381098 (alk. paper) 9780071284400 9780073381091 (alk. paper)
Advertising
Communication in marketing
Sales promotion
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - Boston : McGraw-Hill Irwin, 2009. - xxv, 838 p. : col. ill. ; 29 cm.
Includes indexes.
0073381098 (alk. paper) 9780071284400 9780073381091 (alk. paper)
Advertising
Communication in marketing
Sales promotion