Lancaster, Paul.
Small business marketing for dummies / by Paul Lancaster and Barbara Findlay Schenck. - UK ed. - Chichester : John Wiley & Sons, 2014. - xv, 358 pages : illustrations ; 24 cm. - For dummies .
Includes index.
0764578391 9781118730775
Advertising media planning
Advertising
Marketing--Management
Small business marketing
Small business marketing for dummies / by Paul Lancaster and Barbara Findlay Schenck. - UK ed. - Chichester : John Wiley & Sons, 2014. - xv, 358 pages : illustrations ; 24 cm. - For dummies .
Includes index.
0764578391 9781118730775
Advertising media planning
Advertising
Marketing--Management
Small business marketing