Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Upper Saddle River, NJ : Prentice Hall, 2001. - xxvi, 638 p. : ill. (some col.) ; 27 cm. + 1 computer optical disc (4 3/4 in.)
CD-ROM contains Advertising PlanPro by Palo Alto Software.
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: IBM PC or compatible; CD-ROM drive.
0130175781 9780130175786
Advertising
Communication in marketing
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Upper Saddle River, NJ : Prentice Hall, 2001. - xxvi, 638 p. : ill. (some col.) ; 27 cm. + 1 computer optical disc (4 3/4 in.)
CD-ROM contains Advertising PlanPro by Palo Alto Software.
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: IBM PC or compatible; CD-ROM drive.
0130175781 9780130175786
Advertising
Communication in marketing