Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 11th ed. Global ed. - Harlow ; Singapore : Pearson, 2015. - 604 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292017419
Consumer behavior
Market surveys
Consumer behavior : buying, having, and being / Michael R. Solomon. - 11th ed. Global ed. - Harlow ; Singapore : Pearson, 2015. - 604 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292017419
Consumer behavior
Market surveys