Kotler, Philip.
Priciples of marketing / Philip Kotler, Gary Armstrong. - Global ed., 14th ed. - Boston, MA : Pearson Education, c2012. - xxiv, 637, [97] p. : col. ill. ; 29 cm.
Includes bibliographical references (R1-R24) and index.
027375243X 9780273752431
Marketing
Priciples of marketing / Philip Kotler, Gary Armstrong. - Global ed., 14th ed. - Boston, MA : Pearson Education, c2012. - xxiv, 637, [97] p. : col. ill. ; 29 cm.
Includes bibliographical references (R1-R24) and index.
027375243X 9780273752431
Marketing